By: James Russell
In light of California’s new rule barring the sale of gas-powered vehicles beginning in 2035, there’s little doubt anymore that electric vehicles (EVs) are the future. At CLEAResult, we’ve made it our mission to change the way people use energy—and EVs are a crucial part of that vision.
Like so much else over these past few months, utility home energy assessment (HEA) programs have been hit hard by the ongoing COVID-19 pandemic. Shutdowns, safety concerns and shifting customer priorities have led many utilities to put their programs on hold even as home energy use rises to historic levels.
As the COVID-19 pandemic continues to upend our daily routines, consumers are spending an unprecedented amount of time and energy at home. They are paying closer attention to what brands are saying—and even closer attention to what they’re doing.
For utility advertising, this brings challenges as well as opportunities. To help you navigate the new marketing landscape, here are six COVID-19 consumer media trends that look set to become the new normal.
Austin, Texas (April 30, 2020) – CLEAResult, a leader in designing and implementing technology-enabled energy efficiency programs for utilities, is the first to bring a fully-featured Virtual Assessment and Assurance offering to market through a partnership with Streem, an award-winning technology firm and part of the Frontdoor (FTDR:NASDQ) portfolio of brands.
