In 2018, CLEAResult’s Marketing Services team won three MarCom Gold awards for work done on behalf of energy utility clients. This is the story behind the MarCom Gold winning Kansas City Power & Light (KCP&L) Grocery Premium Direct mailer, a campaign that reconsidered direct mail in a time and industry where “print is dead.”
In 2018, CLEAResult’s Marketing Services team won three MarCom Gold awards for work done on behalf of energy utility clients. This is the story behind the MarCom Gold winning SWEPCO Genuine Rebates campaign—the answer to the challenge of keeping long-running marketing fresh.
CLEAResult recently sponsored exciting research from the Smart Energy Consumer Collaborative (SECC), that sought to understand what causes 40 percent of consumers to engage only selectively in energy efficiency behaviors and programs. In February, I participated in a panel discussion about this report and its findings at SECC’s Consumer Symposium in New Orleans, LA.
AUSTIN, Texas (February 22, 2019) – CLEAResult, a leader in designing and implementing technology-enabled energy efficiency and demand response solutions for utilities, today announced that Scott Boose has been named the company’s new CEO. Scott succeeds Aziz Virani who has served as CEO since January 2016.
The evolving energy industry is constantly experiencing disruption as new technologies emerge and customer preferences change. In years past, consumers sought safety and reliability from their energy utility, but have evolved to also expect comfort, convenience and control. Energy efficiency and demand response programs, coupled with connected and smart appliances, allow utilities to engage customers and address these new preferences.
Washington, D.C. — ACEEE is proud to honor 53 of the United States’ leading energy efficiency programs with the Exemplary Program Award. In a national review, ACEEE selected these programs based on their innovation and effectiveness in helping customers increase energy efficiency in their homes and businesses. The awards accompany ACEEE’s publication, The New Leaders of the Pack: ACEEE’s Fourth National Review of Exemplary Energy Efficiency Programs, which profiles model programs.
At the heart of most energy programs is an energy customer who wants to save money and energy, and a utility that wants to make that customer happy – of course while also hitting its business goals. The Instant Rebates team at CLEAResult brings the utility, manufacturer, retailer, technology, data, opportunity and consumer together to meet both customer and utility needs – instantly.
As more homes and businesses in the U.S. adopt connected technology, opportunities for data breaches or security hacks continue to increase. With this increased risk, the job of securing customers' data falls to every part of the technology supply chain - from the software developer to the wireless carrier and even third-party vendors.
